![]() ![]() The findings and suggestions of this thesis can be considered in account for future research. The concept of security affordances should be further researched. Practical implications and future research: The results of this research thesis provide several applicable beneficiaries to build users’ trust in an online shop. The affordances of artefacts were successful in its purpose, however, physical affordance needs improvement. The findings coincide with the Corritore et al.’s model of online trust. The artefacts worked on the awareness factor for web security indicators. Findings: The results demonstrate that artefacts had a positive impact on participants’ per-ceived risk. We need a real hero, a true Lord who can unite the Kingdoms. The re-search study incorporates the eye tracking method and laddering interview technique. Are you ready for a REAL fight The true Emperor has fallen. ![]() The A/B test design is selected to determine the influence of the artefacts on e-commerce security behaviour and decisions of end users. /rebates/2fgame2ftrine3theartifactsofpower&252fgame252ftrine3theartifactsofpower26tc3dbing-&idgog&nameGOG&ra4. Approach/Design/Methodology: A mixed-method approach is applied to investigate the impact of the designed artefacts. The aim of this thesis is to develop affordances that reduce the perception of security risk and enhancement of consumer's trust in an e-commerce site. The purpose of this paper is to conceptualise, develop and evaluate artefacts with affordances for e-commerce perceived security risk. ![]()
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